We often write about the various programs and services that the API uses. Often it is difficult for a layman to understand this technological term. We offer you a simple explanation of the API and several examples of its use.

So, let’s start with the definition. API (Application Programming Interface) is a programming interface, application creation interface. In a more understandable language, the API is a ready-made code for simplifying the life of a programmer. The API was created so that the programmer could really facilitate the task of writing an application by using ready-made code (for example, functions). Everyone knows jQuery written in JavaScript is also a kind of API. If we consider this particular example, jQuery makes it much easier to write code. The fact that the usual JavaScript tools could be done in 30 lines, through jQuery is written in 5-6. If you look at the API in general, you can find a lot of services that represent development solutions. The most famous to date is the service code.google.com, providing about fifty different API Services! This is the interface for creating Android-applications, and various APIs for working with AJAX, and various API applications that can be easily adjusted in their own way.

  • A programmer can use the API to gain access to the functionality of a third-party program. The API makes possible the operation of resources that use the potential and power of another site or program.
  • We are all used to the fact that on different online services or platforms, we can instead log in through our accounts in social networks. This is exactly the use of the API, when services or applications use social networking databases. In this case, the service can receive information about the user and use it for their own purposes. Another example: Amazon offers the user books based on the choice of books of his friends in facebook.

Fragment of the interface of the site

Another example of using the API is the IFFFT service, which we recently wrote about. This service allows you to link user accounts in various online services and programs so that an action in one program causes an action in another program.

Using the API reduces the need to create complex programs or applications. Instead, you can use ready-made parts of existing resources that have access to the information and data you need.

You need to have a proper idea for the same and that also within the budget that you have. Therefore, these are the matters you will have to be careful about. These information are specific and that is the reason that you will be having the smartest deals. You need to be specific in the use of the same.
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Whether we speak of “customer relationship management or the English equivalent of Customer Relationship Management, the challenge today is the same for all professionals, the options are there:

  • How to optimize the quality of interactions with customers and prospects?
  • What are the components of a modern and effective GRC?

The challenge of customer relationship, to be met, requires both a revolution in your software environment and your professional practices.

Why has customer relationship management become unavoidable?

GRC: The key to a multichannel integration of each customer

Sales channels available to businesses have grown in richness and complexity in recent decades: physical store, e-commerce website, mobile application, franchise distributors. A diversity that can pose a risk to the consistency and efficiency of the customer relationship.

The GRC offers innovative technology solutions to centralize optimize and automate the monitoring of each customer, with a high level of customization at each stage of the transaction (pre-sales, sales, customer service management and after-sales). For those linked to the hospitality sector the use of travel crm is essential now.

Know, conquer, retain

The principles of an ideal customer relationship boil down to a virtuous circle that is very simple to understand.

The CRM software new generation allows you to access, like never before, with a high level of knowledge of your customers, their preferences and needs.

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This knowledge not only optimizes customer satisfaction, and therefore the retention rate, but also better targets your marketing campaigns towards the most promising prospects.

A noticeable and immediate effect on your results

Many studies highlight and confirm the beneficial effects of a true customer relationship marketing policy for the economic health of the company.

According to the Harvard Business Review, the use of advanced technology for customer relationship management (CRM software or other) leads to a sales increase of between 10 and 30%, with a return on investment typically greater than 100%.

Conversely, companies that persist in their old habits suffer from information silos between different salespeople, and run the risk of greater customer dissatisfaction when late or contradictory responses are made.

The impact of CRM in a few key figures:

  • From relationship marketing to transactional marketing
  • Say goodbye to intrusive and unambiguous marketing

No customer likes to be considered a wallet! A too aggressive or intrusive commercial policy will, today, often have a counterproductive and devastating effect on the quality of your customer relationship.

Traditional “transactional” marketing was entirely focused on the act of sale, considered as the ultimate purpose of the company: product or service valuation, purchase incentive, increase in frequency and amount of the average transaction.Without being completely out of date, this model must now be redesigned and supplemented to face the new challenges of the customer relationship.

This is hard enough, as it is difficult to explain to non-SEO how to rank a web page. In an increasingly complicated area, to do well, you need to have a good job with a wide variety of detailed themes.

SEO checklist

We know many of you sometimes wonder, “God, We feel tense trying to explain to someone outside the SEO profession how to rank a web page.” Well, you know what? Let’s examine this topic a little bit. There are tons of ranking details in the world of SEO to try to qualify in Google’s results. But when we think broadly, we think that only a few elements, in fact, only the nine that we have here can generally bring you the majority of what is needed to know about 2018. So let’s dive into this. For Marketing for Collsculpting Businesses these are the essential matters now.

Traceable, accessible URLs

We want Googlebot spiders to reach our page, understand the content that is there, in readable format, understand images and visualizations, or video or embedded or anything else you have on your page in the way that they will be able to place their web index. This is crucial. Without him, none of the rest of these councils matter.

Exploring keywords

We need to know and uncover the words and phrases that seekers actually use to solve or get answers to the problem that is contained in your world. These should be issues that your organization, your site actually contains, and your content will help them solve them.

Therefore the intent behind all these terms and phrases must be the same so that the same content can serve them. When you do, we now have a primary and secondary set of keywords that we can focus on in our optimization efforts.

Investigate SERP to find out what Google considers to be the relevant search

We want you to do some investigation of SERP, that is, execute a Google search query, see what is shown to you, and then decide what Google means to search for certain keywords. What does Google think of the content that will respond to this keyword’s query? Try to understand the intention, the type of content you need and any missing pieces.

Create content to serve the target of the searcher

Here are three elements. First, we want really credible, trusted and experienced people to create our content.

Then we try to serve the target of the seeker and solve our problem and want to do it better than anyone else does on the front page, because if we do not, even if we’ve optimized a lot, over time Google will do you know what? Searchers are disappointed with your score compared to other results and they will rank these people higher.


SEO (Search Engine Optimization) is an endless process of improving search engine ranking of an online business. It helps in generating traffic thereby increasing the scope of sales for a company. The businesses that hire professional SEOs are able to increase brand awareness and generate revenue. It is a highly cost-effective method available for any business to increase its visibility. A large number of benefits can be expected by appointing a professional and reliable LinkHelpers SEO Phoenix.


Top Benefits of SEO


SEO is a confusing and complex job which cannot be mastered by everybody. Your in-house staff might be familiar with the basic techniques of SEO but they will need a good deal of time to captain the latest ones. They also need to carry out other responsibilities in your organization. Hence, hiring a company that exclusively deals with SEO is a smart choice.


SEO Experts Skill sets


Hiring LinkHelpers SEO Phoenix or a consultant brings in a world of benefits to the users; this holds good for both small and large scale businesses. Ideally, they will be able to offer you a high level of satisfaction as they have in-depth knowledge on


  • bounce rate,
  • canonicalization,
  • keyword cannibalization,
  • landing page, and also
  • Semantic indexing
  • They also know in and out about how search engines use algorithms for indexing, which your in-house staff might not know.
  • The seasoned SEO exerts know how to use Meta tags, Title, Keywords, and Sitemaps effectively.
  • They have gained an expertise in building back links for varied businesses across the globe. This process is extremely benefitting for businesses that witness tuff competition.


SEO Expert team


  • They are a team of good copy writers who understand that every sentence that goes on to the web pages need to unique, fresh, innovative and non – plagiarized.
  • They will be able to guide you through the entire process of search engine optimization and thereby decide some of the best techniques that you could opt for your business websites


However, before hiring a professional SEO Company, it is also imperative for one to understand the nature of their business and also define it in several different ways. This helps the SEO professional to gain a comprehensive know how of what is expected out of their service. One of the most important techniques to begin with is to identify some of the best words that can describe your business. These are keywords that can be used on web pages, as titles, sub headings, in the articles, blogs and the web content.

The business owners may find it hard for gaining knowledge on SEO when they are at the scratch.  It is easy to find best SEO tools. This has become quite easy due to the advice taken from SEO experts. SEO experts have stated their favourite SEO software. LinkHelpers Scottsdale SEO advises not to use all the SEO tools.

SEO tools: Inspite of the availability of number of SEO tools it is opt to use the SEO tools required for the website. This is most popular in the SEO community. This is famous due to its feature of accessing rankings of the website and can access the changes made to them.  This will also provide room for new ranking chances. Experts love this tool. Another popular feature of the tool is that it allows comparing the website with competitor’s websites. Keywords and domains can be compared to get better view of the website when compared with competitor’s website through analytics reports. LinkHelpers Scottsdale SEO states that this tool is very user friendly. Improvement in the website performance and increase in the rank can be done through on page SEO checker tool.

KWFINDER: The SEO keyword tool helps to find the keywords that have minimum competition. This tool will find long-tall keywords. This tool is mainly used by the experts. The main purpose of the SEO tool is to run analysis reports and also to find best keywords on search engine results page and backlinks. Based on the key metric the rank tracker tool will help to decide the rank while monitoring the improvement. The website will be ranked high by getting new keyword ideas.

SPYFU: The free SEO tool is popular among the SEO experts due to its free features. It will also have the option to covert it into paid feature after gaining success. The main function of the tool is to provide the actual count of the keyword search done every month. The keywords used by the competitors can be known through research. The owners can check their own website or competitors websites to get information on the monthly clicks they got and organic keywords they have. The most popular and analysis tool in the market is SPYFU.

Answer the public: The owners of the websites who desire to write articles can find the topics to write for the blog with the help of this free SEO tool. In order to achieve better rank online specific keywords can be used to write content. The SEO tool can be used to create content for running, cross fit, exercise, yoga, fitness. The tool will provide list of questions asked by the users on particular keyword.


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